Tuesday, February 19, 2013

SXSW: Worth it or Not?

http://www.businessinsider.com/everything-i-wish-id-been-told-before-my-first-sxsw-adventure-2012-3?op=1

http://www.digitalmusicnews.com/stories/031511sxsw

Here are two articles I really liked about experiences at SXSW. They both just give a little more in depth look at what their experiences were like.

So the question at hand is, "Is a stop at SXSW worth it for artists/bands?" Depending on what you are going to the festival for is really what determines the answer. If you are going to market and meet other people in the industry yes, SX is a good networking tool that only happens once a year. And not only is it people in the music industry that will be there, but it's also people involved in film and technology industries as well. It is more beneficial to market and network because so many important people will be in one place at one time.  However, if you are an artist trying to establish some ground that may be a little more difficult and especially costly. Performing at SXSW is something that would look good on a resume, however, if you are going for exposure join the other 12,000 musicians and bands going for the same reason. It's too over saturated to try and "standout". Although, if you are somewhat established it may be beneficial for decent exposure with a name that is recognizable That would be a different story because then you would be able to sell tickets. But with an exceeding price tag for a just-starting-out band, I don't see the point.

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